Law of Contagion

Your mind forms sectors of association instinctively as do the minds of children and animals, and the categories don’t follow analytical logic. They follow a pattern of generalized association.

Things in contact tend to stay in contact. They are connected in your mind, if not in the causal world and thus you can instigate a chain of events by introducing something that bears a contagious connection to some other category in your life. The law of contagion is also a law of training. It is how you can form new habits, associate an old and previously painful behaviour with a better and more pleasurable outcome or experience, the old behaviour will come to belong in the new category you assigned it to, and you wind up having vague memories of the previous association at best.

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“As contagion of sickness makes sickness, contagion of trust can make trust” Marianne Moore (American Poet, 1887-1972)